Nidhi Mitra · Your systematic wealth companion

Good data with no ulterior motives.

Investors have data on every fund but no help deciding what to do with their own portfolio. Nidhi Mitra turns honest data into decisions, then into managed money.

1,628

investor threads analysed

54%

ask how to build or prune a portfolio

2.0/5

best competitor score on analytics

How we build · seven principles

01

Purposeful philosophy

Low cost. Minimum effort. High satisfaction.

02

Data-driven principles

A faith not tested cannot be trusted.

03

Visual sensibility

Best and worst outcomes in one picture.

04

Realistic expectations

Ranges of outcomes, never a fixed 12%.

05

Global perspective

India-first, on a market-agnostic engine.

06

Unbiased mindset

Every strategy tested by the same rules.

07

Trustworthy incentives

No commissions. We never read your inbox.

Evidence: 1,628 Reddit personal-finance threads (2024 Q2–2025 Q4) and a 15-competitor capability audit

Nidhi Mitra · Roadmap

Three phases, one engine

Each phase earns the data, models and trust that the next one runs on.

01

Phase 1 · Tools

Analytics

  • Portfolio analysis
  • What-if scenarios & path-dependent risk simulations
  • Fund analytics & benchmarking

For

Savvy retail investors and MF distributors

02

Phase 2 · Research

Model portfolios

  • Volatility scaling
  • Convexity & options overlays
  • Risk-management tools

For

Investors who pay more for risk-managed returns they steer themselves

03

Phase 3 · Managed

Money management

0.2–0.3%

expense ratio, far below funds and managers. Systematic, honest, data-based.

For

Hands-off investors, and US NRIs hit by PFIC & FATCA rules

Nidhi Mitra · Low cost. Minimum effort. High satisfaction.

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